Business Marketing Tools Ltd – Privacy Policy
Welcome to the company website.
Please read the company’s privacy policy screen carefully, and don’t be intimidated by the legal and formal language. We are here for you, to serve you and bring you the most benefit.
The Company respects the privacy of users of the Site, which it provides for the benefit of its registered users. These terms will detail, among other things, how the Company uses the information provided to it by users or collected by it when using the Site.
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“The website” and/or “We” – Any of the following websites operated by the Company:
“The company” –
(BMT) Business Marketing Tools Ltd.
This Privacy Policy forms part of the Terms of Use of the Site and uses the terms defined in the Terms of Use, as defined in the Terms of Use; accordingly, it should be read together with the Terms of Use and the Privacy Policy document is intended to supplement the Terms of Use.
What information do we collect?
1.1. Personal information you provide to the Company
short: We collect personal information that you provide to the Company when registering to use the Site, during use of the Site (for example, when filling out a contact form on the Site pages).
We collect personal information that you voluntarily provide to us when you register for the site, when you contact us through the site and express a desire to receive information about us or our products and services, when we correspond with you as a customer or potential customer, during the ongoing use of the site or when you contact us in another way.
1.2. The personal information we may collect may include the following details:
1.2.1. Correspondence;
1.2.2. System requirements or business needs or business details, etc.;
1.2.3. Features submitted via a contact form;
1.2.4. Services and/or products that you inquired about using the contact form on the website;
1.2.5. Telephone, email, address and any other information you provided when using the website.
1.3. Personal information collected automatically
short: Certain information – such as IP address and/or browser and device characteristics – is collected automatically when you visit the site.
We automatically collect certain information when you visit, use or navigate the Site. This information does not reveal your specific identity (such as your name or contact information) but may include information about your devices and your use of the Site.
1.4. The personal information that may be collected about you automatically may include the following details:
1.4.1. Browser type;
1.4.2. Operating system;
1.4.3. The end device you are using;
1.4.4. Language preferences;
1.4.5. References;
1.4.6. Location;
1.4.7. Browsing habits;
1.4.8. Browsing history;
1.4.9. IP details.
This information is primarily necessary to maintain the security and operation of the Site, and for our internal analytics and reporting purposes. Like many businesses, we also collect information using cookies and similar technologies as detailed below.
How we use information
short: We process your information for purposes based on legitimate business interests, performance of an agreement with you, compliance with our legal obligations and/or on the basis of your consent given to us.
We use personal information collected through the Site for a variety of business purposes described below. We process your personal information for these purposes based on your consent (“your consent”), our legitimate business interests (“business purposes”), to enter into a contract with you (“contractual purpose”) and to comply with our legal obligations (“legal grounds”). We set out the specific grounds for processing we rely on alongside each purpose set out below.
2.1. We use the information we collect or receive:
2.1.1. To send you (through us and/or through a third party on our behalf) marketing and promotional information based on your consent and/or for business purposes, as long as this is in accordance with your preferences and your consent as you gave to the Company when registering and/or performing any other action on the Site. You may withdraw your consent to receive marketing information at any time (see “Your Privacy Rights” below).
2.1.2. To send you administrative information for business, legal and/or contractual purposes. We may use your personal information to send you information and/or service notifications about new features, purchases you have made and/or information about changes to our terms and policies.
2.1.3. Publish recommendations with your consent. We may publish recommendations on the Site that may contain personal information. With your explicit written consent, we may publish client/company recommendations, including business names/logos, limited to marketing collateral and case studies..
2.1.4. To protect the Site and manage the Company’s information security system, for business purposes and/or legal reasons. We may use your information as part of our efforts to keep the Site secure (for example, to prevent tracking and prevent data leakage to unauthorized third parties).
2.1.5. Respond to legal requests and prevent harm for legal reasons. If we receive a subpoena or other legal request, we may need to review the data we hold to determine how to respond.
2.1.6. For other business purposes. We may use your information for other business purposes, such as analyzing data, identifying usage trends, determining the effectiveness of our advertising campaigns, and to evaluate and improve our Sites, products, applications, services, marketing, and user experience.
2.2. Subject to your consent when registering for the site, you hereby authorize the site and/or anyone on its behalf to send advertising offers as stated in Section 30A of the Communications (Telecommunications and Broadcasting) Law, 5742 – 1982, regarding the site. You also authorize the site to send reminder messages or administrative notices regarding purchases on the site or changes to the company’s policy documents. If you are not interested in receiving advertising or reminder messages, please send a message to the email address detailed in this document, stating that you are not interested in receiving messages.
2.3. You hereby give the website permission to hold your information in the company’s databases, for the purposes specified in Section 2 above.
2.4. In addition to the above, the Company may use the information collected in accordance with the provisions of this policy or in accordance with the provisions of any law, for the following purposes:
2.4.1. Improving customer service.
2.4.2. Enabling a personalized user experience.
2.4.3. Improving the Site or Service, for example we may use feedback from users.
2.4.4. Handling disputes.
2.4.5. Handling technical problems.
2.4.6. To enable you to use various services on the Site and the Service.
2.4.7. Sending periodic emails if the user has chosen to receive them. If the user wishes to unsubscribe, we add appropriate instructions at the bottom of each such email.
Will your information be passed on to third parties?
short: We may share your personal information with third parties (such as various suppliers who provide us with a service as part of operating the site) by obtaining your consent, to comply with legal requirements, or to pursue business purposes. At any time, you may block the information disclosed to a third party through the site.
3.1. We share and disclose your information to third parties in the following situations:
3.1.1. We may disclose your information where we are required to do so by law or in order to comply with applicable laws, government requests, judicial process, court order (such as responding to a court order or subpoena, including responding to public authorities).
3.1.2. We may disclose your information where we believe it is necessary to investigate, prevent or take action in relation to possible violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in legal proceedings in which we are involved.
3.1.3. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to information held in the Company’s databases to perform their work. Examples of this include: data analysis, email delivery, database management services, customer service and marketing operations. Unless otherwise described in this Privacy Policy, we do not share, sell, transfer, rent or trade any personal information with third parties for their own promotional purposes.
3.1.4. We may share or transfer your information in connection with, or during the negotiation of, a merger, sale of the Company’s assets, financing or acquisition of all or a portion of the Company’s business to another company.
Is your information transferred to entities outside of Israel?
short: We may transfer, store and process your information in countries outside of Israel, if they meet the requirements of the Privacy Protection Regulations (Transfer of Information to Databases Outside the State’s Borders), 2001.
4.1. Our servers are managed using Google Cloud Services and Salesforce.com. Please note that your information may be transferred to, stored and processed by us in any other country where the Company or its service providers maintain servers, and by using our Services you consent to any such transfer of information.
4.2. We will transfer your personal information outside the country’s borders in accordance with the relevant legal provisions.
How long do we keep your information?
short: We retain your information for as long as it is necessary to fulfill the purposes set out in this Privacy Policy, in accordance with your consent or as otherwise required by law.
5.1. We will retain your personal information only for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as for tax purposes, accounting requirements or other legal requirements).
5.2. When we have no ongoing legitimate business purpose to process your personal information, we will delete the information elements that are no longer needed, make them anonymous, or, if this is not possible (for example, because your personal information is stored in the company’s backup archives), we will securely store your personal information and isolate it from any access by an entity and/or system that performs further processing of the information until possible deletion.
How do we keep your information secure?
The Company implements information security systems and procedures on the Site and Service, including the use of secure communication (SSL) for the transmission of sensitive information. The Site makes great efforts to preserve and secure the information, but cannot guarantee with certainty that the information will be immune and will not be exposed to unauthorized access. By using the Site, you confirm that you are aware of these limitations and agree to use the Site, and you will have no complaint against the Site if any information about you and/or about your activity on this Site is transferred to a third party following a hack and/or attack on the Site’s servers and/or following a security breach and/or technical malfunction.
Cookies
7.1. General use of cookies
The site uses “cookies” for the purpose of ongoing and proper operation, including to collect statistical data about site usage, to verify details, to adapt the site to your personal preferences and for information security needs.
In addition, we also use cookies for advertising purposes, as detailed below.
7.2. Option to block cookies
Modern browsers include an option to refuse cookies. If you don’t know how to do this, check the help file for the browser you are using.
Please note that blocking cookies may prevent you from using some of the services or content on the site.
7.3. Third-party cookies
The Company may allow other parties, including Google, to manage the advertising system on the Site. The ads you may see when visiting the Site come from the computers of those parties.
To manage their advertisements, these parties place cookies on your computer, which allow them to collect information about your viewing of advertisements, your actions on the site, and other sites you have visited. This information may be used to display personalized ads to you.
Google’s use of information collected through cookies is governed by Google Privacy Policy
You can manage your personal preferences and opt out of receiving personalized advertising at any time by Google Ads settings page
Acceptance of the terms
8.1. By using the Site, you acknowledge that you accept the terms of this Privacy Policy and the Terms of Use. If you do not agree to this Privacy Policy or the Terms of Use, you may not use the Site. If you continue to use the Site or the Service after the posting of this Privacy Policy, this will be deemed to be your full acceptance of this Privacy Policy.
8.2. Any action on the Company’s website is subject to the provisions of this document.
8.3. Anyone who performs any action on the Company’s website certifies that he has carefully and thoroughly read the details of this privacy policy document and that he accepts, without reservation, irrevocably, everything stated therein. This privacy policy constitutes an agreement for all purposes between the Company and the users of the website. If you do not agree to any of the terms of use, please refrain from using the website.
Privacy Policy Changes
9.1. The Company may change the provisions of the Privacy Policy from time to time. We recommend that you check the Privacy Policy from time to time to stay updated. You declare that you are responsible for checking the Privacy Policy from time to time and being aware of the changes, as they are binding on you from the moment they are published.
9.2. The contents of the site, all or part, including the terms of the privacy policy may be translated into different languages using various translation tools; the contents of the site, including the terms of the privacy policy in their Hebrew version only, are binding on the Company. Any translation into different languages is for the convenience of the user only.
If you have a question about the privacy policy, the operation of the site or service, or any other matter concerning the company, you are welcome to contact us using the “Contact Us” form on the company’s website.